Datia
2 min readNov 26, 2020
Imagine all the savings …
Datia is a new app on the market thats aiming for a sustainable society by showing its users how their funds and equities affect the environment.
Inspired by the idea I remade the app view showcasing a listed company’s overall impact through emissions and environmental goals.
MVP
Available improvements
- Overall hard to know where to focus and which informations is the most important
- The amount of swatches can be minimised in order to more clearly define what each of them represent and align them with the brand
- Numbers seem somewhat loosely floating, which data belongs where?
- Iconography and supporting artwork feel disjointed and not part of the same visual language
Revised UI
Goals check with 5 key changes
- Dividing the view into more contrasting groups, allowing easier focus on the top summary followed by encapsulated specifics
- Highlighting key stats by applying the core brand color
- Consistent numeral data styling, making sure the view doesn’t get overrun by loose numbers
- Revised typography for further contrast between elements and sections
- Simplified iconography for a more accessible navigation
All in all an easier way to get a grasp of investments impact on the world!
👉 Follow Datia’s journey on datia.app