Proposed design
MVP company view (left) and proposed design (right)

*5 Key implementations with the revised UI:

  • Dividing the view into more contrasting groups, allowing easier focus on top summary, followed by the specifics
  • Highlighting key stats by applying the core brand color
  • The use of consistent data styling, making sure the view doesn’t get overrun by loose numbers
  • Revised typography for further contrast between elements and sections
  • Simplified iconography for a more accessible navigation



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CJ Lofstrom

CJ Lofstrom


Creator of digital deeds — Here showcasing interface & visual design.